Executive Leadership / Creative-Operational Alignment / Proactive Problem Solving / Budget Protection / Culture & Team Development / Crisis Leadership / Partnership Strategy / Development & Roadmap Planning / Destination Strategies
Does this sound familiar?
Creative and operations at war. Communication breakdowns. Budgets bleeding. Leadership maxed out.
The same dysfunction every project… and no one has time to fix what’s actually broken. The entertainment industry has accepted this as normal.
But you don't have to.
Think of me as your
Fractional Executive
New to the term? You're not alone. It hasn't really existed in entertainment... until now.
Leaders today are being asked to do more with less, and the need for executive-level thinking doesn't go away. If anything, it's more essential than ever, but sometimes a full-time hire isn't always available or even the right option.
At any given moment, you're juggling more than one priority. Whether that calls for a steady thought partner or project-based support for a defined window, I flex to focus on whatever the moment requires.
how i can support you
You’re launching, developing, or creating from scratch — and you can’t afford to get it wrong.
01
Building
Something New
Something’s off, and you need fresh eyes to figure out what.
02
Realigning
What Exists
Whether planned transformation or full-blown crisis, you need steady hands that have been here before.
03
Navigating
Change
The partnerships between productions and destinations matter more than ever. I serve as the connective tissue between the deal, the production, and the results.
04
Destination
Production Strategies
“I count my dealings with Nicole over our more than two-decade association as among the
most productive and satisfying I experienced in my many years as a senior executive.”
Kevin Fortson
EVP of Production, WBTV Group
A World of Brand Partnerships + Production Knowledge
My work has taken me across 45 countries and counting.
Here’s a peek at some of the partnerships formed along the way.
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Destination 01
Fiji
THE BACHELORETTE 7, ASHLEY HEBERT 2011
“For Fiji, the advertorial exposure provided by The Bachelorette was more than $21 million, which is equivalent to 15 years of its marketing budget in the North America market.”
Ili Matatolu, Regional Director, Tourism Fiji
Next Destination
⟶
Destination 02
Switzerland
THE Bachelor 16, Ben Flanjik 2012
“Our website experienced a triple digit increase. Our Swiss and American partners saw direct sales and with year end statistics coming in, a 20% increase in American visitors.”
Ursula Beamish-Mader, Media Relations Manager, Switzerland Tourism
Next Destination
⟶
Destination 03
THE BACHELOR 21, NICK VIALL 2017
“Partnering with The Bachelor was one of the most impactful tourism collaborations we’ve done. Our goal was to shift perceptions of Finland... The Bachelor finale filmed in Lapland did exactly that—showcasing our country to millions of viewers worldwide. ”
Finland
Visit Finland & House of Lapland Tourism Team
Next Destination
⟶
Destination 04
New Zealand
THE BACHELOR 13, JASON MESNICK 2009
“Money can’t buy the kind of exposure The Bachelor has given New Zealand”
George Hickton, CEO, Tourism New Zealand
Next Destination
⟶
Destination 05
Rioja, Spain
THE BACHELORETTE 13, RACHEL LINDSAY 2017
“Partnering with The Bachelorette would have cost us 16 million dollars in traditional advertising. Not only did we not spend that kind of money, but our results felt earned and authentic. As far as results go, we were blown away.”
Ricardo Aguiriano, Global Marketing Director, Rioja DOAc
Next Destination
⟶
Destination 06
South Carolina
THE BACHELORETTE 13, RACHEL LINDSAY 2017
“We work with a number of production teams and this is one that is not only one of the most professional in the business, they care about the ROI for the destination... They have the ability to make a destination magical and they do it very well.”
Charlie Clark, VP of Communications, Hilton Head Island, South Carolina - Bluffton Chamber of Commerce
Next Destination
⟶
Destination 07
Costa Rica
THE BACHELOR 24, PETER WEBER 2020
“With 25 years of experience in the resort business I have never encountered a more powerful marketing tool than the filming of ABC’s The Bachelor.”
Lee Banks, Owner, The Springs Resort & Spa Costa Rica
Next Destination
⟶
Destination 08
THE BACHELORETTE 14, BECCA KUFRIN 2018
“Our website visits increased by 1,300% in the few hours following the broadcast of the episode.”
Thailand
Marilyne Morin, Area Director of Communications | Shangri-La Hotels & Resorts
Next Destination
⟶
